There’s a well kept secret in the search engine optimization space.
This secret is literally the foundation of my entire business. However, I have no intention of keeping it from you.
It’s Google’s webmaster tools, and you can find it right here: https://developers.google.com/search
This single website holds literally everything you’ll ever need to search engine optimize your own website.
Why is this important? because this website gives you as a business owner a lot of special powers. You can check your SEO’s work by making sure they followed rules for a specific project by using the search feature. You can come up with SEO campaign ideas to bring to your web team. It’s a very powerful tool. More than that, it’s honestly the bible of search engine optimization.
What’s more, if you’re looking to learn the basics of SEO, you can go the the “quickstart” section, which gives you a mini course to get you started.
When I began my SEO journey in 2013, the site was a much sparser version of what it is now. However it’s nature hasn’t changed really at all.
I don’t really see a point in expounding on this any more so I’ll end here. Google’s Rules can all be found on a single site. it’s linked above. go use it, and prosper! 🙂